Multi-Purpose Web Site The Yellowstone Association is a non-profit educational organization which promotes preservation of Yellowstone National Park through education of park visitors. Earthtalk developed a substantial web site that entices people to support the association (through association membership), allows visitors to purchase products from the association store (a customized e-commerce store) and educates park visitors (by offering an extensive array educational courses and field trips). Content & Navigation Planning Are Key The Yellowstone Association relied heavily on Earthtalk to work with them on organizing the content and creating a streamlined navigation plan for the site. The resulting easy-to-use web site is testament to the important collaborative planning between Earthtalk Studios and Yellowstone Association. Customized e-Commerce Solution The Yellowstone Association didn't want an "off the shelf, one-size-fits-all" e-Commerce solution. They wanted an e-Commerce solution that was flexible, completely integrated into the site and customized to their look and feel. Using its eTalk Store™ proprietary e-Commerce software, Earthtalk was able to accommodate Yellowstone Association's e-Commerce needs for special functionality. Training Institute Through The Yellowstone Association Institute, the Yellowstone Association offers extensive training in the form of field seminars, lodging & learning programs, backcountry courses, and wildlife Ed-ventures. Earthtalk Studios worked closely with the Yellowstone Association to develop standards for organizing its education offering catalogs -- standards which were then applied to future printed and downloadable course catalogs. Visit Website: Yellowstone Association Back To Case Studies